Lura Cafe

Lura is a fictitious cafe echoing visual and conceptual cliches food/restaurant trends. Lura was hyped up as a real restaurant on social media. However on "opening day," visitors came to a public installation explaining that Lura Cafe was a commentary project on elitist foodie culture and social media hype.

Public response to Lura on The Eater, The ObserverThe Atlantic (City-Lab), and Providence Monthly.