Book of interviews and concept line of four tees inspired by Niki Avery, Sporting Life, DJ Smedley, and Sam Karlin. Casting, styling, and photos by Olivia Park
Current: Tee designs are tailored for a large consumer-base. Due to limited athlete input, athletes don't even wear their own signature tee.
Solve: Based on athlete insights, design tees that connect back to their style, personalities, and interests