Vitaments is a pop-up experiential installation mimicking the gestures of select high-fashion/streetwear through food as a medium. By juxtaposing the original fashion reference and food interpretation, we ask the audience to be critical and take these concepts seriously in both the high-fashion and high-food world. Food alike clothes are necessary commodities and can both err on the side of excess and consumerism and revolve around the conversations between institutes of elitism, accessibility, and cultural appropriation. Often, these two spaces take cues from affordable commodities and brands and recontextualize them in a less accessible manner. When is it too much and why do we still fascinate in the concept?
The opening night of Vitaments was accompanied with a juice lab in which juice specialist served Vitament A, B6, C and D shots.